Social Media Trends

Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period – increasing from 11% in 2019 to 18% today.
Around four in 10 US respondents say they spend more time watching user-generated video content than they do TV shows and movies on video streaming services—a sentiment that increases to around 60% for Gen Zs and Millennials.
Consumers take to channels like Twitter and review sites like Yelp to praise, champion and criticize different products and businesses. Buyers are more likely to trust this unfiltered peer feedback from people who have already tried a product or engaged with a brand.
Technology has become a very important part of everyone’s life. Everyone from the age of 5 to 65 years is on social media every day with billions of users sending messages, sharing information, comments, and the like .With the advancement in information technology, social networking sites such as Facebook, Twitter, Instagram, and LinkedIn are available for the users to …
Key Points. 2 Trends that Define US Social Usage in 2022. Facebook Users Will Decline for the First Time, but Instagram’s Growth Will Stabilize Meta. TikTok Is Now a Dominant Platform. The Turmoil at Twitter Hasn’t Dented Its Usage—Yet. A Peek Into Teens’ Changing Social Media Habits.
Taking steps, such as answering Facebook or Instagram inquiries, or even something as simple as responding to a tweet showing excitement about your product or service, can boost your brand’s…
A summary of global social media growth. The number of social media users globally grew from 4.62 billion in January 2022 to 4.72 billion in January 2023. This accounts for a 3% growth of +137 million users YOY. With more growth predicted over the rest of the year.
61% use social to communicate with family, friends and acquaintances. 51% use social to kill time. 47% use social to learn about new trends. 43% use social to get breaking news. Millennials use social media to connect with their peers and with the world around them, and that’s not slowing down.